Chrome, Microsoft Edge and Firefox Acquisition
Each browser store has its own policies, counters, listing structure and review environment. The project begins with the exact extension URL or ID so that platform and category constraints can be checked before a test or campaign is proposed.
Chrome Web Store Installs
Scope promotion and user acquisition around the verified Chrome Web Store listing, target GEO, pacing and the agreed observable counter.
Microsoft Edge Add-ons Growth
Review availability and configure the project for the Microsoft Edge Add-ons listing rather than assuming Chrome behavior transfers unchanged.
Firefox Add-on Installs
Evaluate Mozilla Add-ons requirements, project category, GEO and capacity before confirming a Firefox acquisition scope.
Installs, Active Users, and Retention Are Different Metrics
Installs, active users, retention and store-displayed metrics describe different things. A responsible brief names the metric and does not imply outcomes beyond it.
| Metric | What it can indicate | What it does not prove by itself |
|---|---|---|
| Install | An installation event within the agreed acquisition scope | Ongoing use, satisfaction or retention |
| Store counter | A store-displayed value under that platform’s rules and update timing | A real-time count or identical measurement across stores |
| Active users | Usage under a platform or product-specific definition | Long-term retention or monetization |
| Retained users | Users who return within a defined cohort window | Guaranteed future activity or revenue |
Service boundary: Extcorp can work toward the agreed install or acquisition checkpoint. It does not promise active users, retention, reviews, ratings, rankings, organic engagement or revenue unless a separate, evidence-based scope explicitly covers a related activity.
Campaign Inputs
- LISTING
Extension URL or ID
The exact store listing anchors platform review, category checks and measurement.
- AUDIENCE
Platform and GEO
Chrome, Microsoft Edge or Firefox plus the requested geography and any availability constraints.
- CAMPAIGN
Pacing and Period
Agree a small test window and, for paid work, a gradual campaign plan appropriate to the scope.
- VERIFICATION
Observable Checkpoint
Name the relevant install signal or store counter and the time at which it will be reviewed.
How a Free Test Works
- Submit the store listing. Include the browser, extension URL or ID, requested GEO and immediate goal.
- Availability review. Extcorp checks the extension, browser, GEO and current capacity.
- Confirm the setup. Align the campaign period, pacing and the measure that will be reviewed.
- Run the limited test. Suitable projects can begin once availability is confirmed.
- Verify the agreed checkpoint. The client reviews the result without re-labeling it as retention or organic engagement.
- Scale deliberately. A paid campaign can be discussed with updated pacing, reporting and stop/review points.
Legitimate Promotion and Product Readiness
An extension should provide genuine utility, use clear permissions and comply with the relevant store rules. Acquisition is stronger when the listing communicates that value and the first-run experience helps a new user reach it. Extcorp may flag product or listing issues that should be addressed through browser extension growth or development before scaling.