Use this quote-request checklist
Use the checklist to describe a campaign for your website or an agency client. It covers the traffic service you want to order. A Similarweb software subscription is a separate purchase.
We combine ad placements that bring real visitors with automated sessions that register in Similarweb, Semrush and GA4.
Do not present the combined result as a real audience to website buyers, investors or marketplaces.
Write your requirements under “Send”. Ask the supplier to confirm availability and inclusions, then record the open questions with the reply. The Similarweb traffic service is the starting point for discussing your project with Extcorp.
| Factor | Send | Confirm availability | Included in the quote | Open question |
|---|---|---|---|---|
| Website and purpose | Domain or destination pages; campaign goal; decision to make | Review of the requested project | Named destinations and scope | Which part of the goal can this campaign address? |
| GEO | Countries, priorities and exclusions | Requested countries | Agreed country coverage | What report can show the geography? |
| Devices | Desktop, mobile web or a requested mix | Requested device coverage | Device scope and any split | How will the device setting be checked? |
| Sources | Source requirements, exclusions and questions about the method | Proposed acquisition method | Agreed method and source limits | Which source records can be reviewed? |
| Traffic mix | Requested mix and questions about its components | Proposed mix | Agreed components | What evidence is available for each component? |
| Volume | Requested quantity and counting unit | Volume under that counting rule | Quantity in a named unit | How are repeat visits counted? |
| Pacing | Daily plan or limit; pause requirements | Workable daily schedule | Agreed pace and change process | Who can approve a pause or change? |
| Duration | Start, end, time zone and flexibility | Requested dates | Campaign window | What happens if the dates change? |
| Reporting | Report, metric, filters, period and review needs | Data and exports that can be supplied | Report contents and review date | Which requested checks need other data? |
Keep the supplier’s confirmation beside your original request. Mark a requirement as agreed only after the reply addresses it. Give unresolved items an owner before approving the order.
Copyable quote request
Copy this block into your message or document. Fill in what you already know and keep the rest as questions.
SIMILARWEB TRAFFIC CAMPAIGN QUOTE REQUEST
Contact and project: ____
Website / destination pages: ____
Campaign purpose and decision to make: ____
Countries / priorities / exclusions: ____
Devices and requested mix: ____
Sources / method questions / exclusions: ____
Traffic mix / evidence available for each component: ____
Volume and counting unit: ____
Repeat-visit counting rule to confirm: ____
Daily plan or limit / pause contact: ____
Start / end / time zone / flexibility: ____
Report / exact metric / filters: ____
Report period / starting record / capture date: ____
Evidence or export needed / person reviewing it: ____
Budget constraint, if known: ____
For each factor, please confirm:
Availability: ____
Included in this quote: ____
Open question or alternative: ____
Start with the purpose and the report
Explain what the campaign should help you evaluate. An agency may need a defined acquisition scope and reporting for a client campaign. Name the decision and the report that will inform it.
Send the relevant destination pages and explain whether the request covers a whole site or a specific launch. Include any restrictions that affect the work, such as a page that will become available later. Those details give the supplier a concrete scope to review.
If your main question is which report to use, start with the Similarweb, Semrush and GA4 comparison. Save the chosen metric and filters in your request. A shared report definition makes later changes easier to discuss.
Specify countries, devices and sources
List countries individually and mark the ones essential to the project. For a request covering the US, UK, Europe or CIS markets, a broad regional label can hide different priorities. Name the required countries and ask which are available for the proposed campaign.
Describe device coverage just as clearly. If the request is for desktop traffic, write desktop. If you want mobile web or a mix, include that requirement and ask how the agreed coverage will appear in the evidence.
For sources, ask how traffic will reach your website, what mix is proposed and which records are available for its components. State any source exclusions. Save this description with the campaign records for later reporting.
A channel name in a report is a starting point for that discussion. Ask the supplier to connect the proposed method with the evidence you will receive, rather than treating the channel label as a complete description of the work.
Keep volume, pacing and duration together
Volume needs a unit. Write the requested quantity with the event being counted and ask how repeat visits are handled. Use the same unit in the proposal, acceptance conditions and delivery report.
Put the daily plan beside the total volume. A campaign spread across the requested period and a campaign concentrated around launch describe different schedules. Include any daily limit, periods when the site cannot receive traffic and the person who can request a pause.
Record the start and end separately from the report period. Add the time zone and say which dates are fixed. If the launch moves, ask the supplier to review the revised schedule and confirm the resulting scope and price together.
These settings determine the work being requested. Ask which changes require a revised quote and who approves them. Keep the agreed version so the delivery team and the person reviewing the result use the same instructions.
Define the reporting work
Name the report, exact metric and filters you want to review. Save the starting observation with its capture date, then specify the period covered by the final report. Ask who prepares the export and who checks it.
For an agency campaign, record who receives the source report and who prepares the client-facing account. These are reporting requirements to agree with the people doing the work.
Similarweb describes a modelling process that combines different data inputs to produce estimates. Its data methodology explains that process. Agree the campaign’s delivery measure separately from the Similarweb observation; a quote should not promise a particular figure in the platform.
State the evidence needed for each important condition. If geography matters, request the country breakdown alongside the count and period. Ask who can provide it and whether that reporting work is included in the quote.
Compare what the quote includes
Read each price beside its inclusions. Check the destination, countries, devices, counting unit, schedule and reporting against the brief. Ask for any alternative to be shown as a separate option, with the changed requirement identified.
Before approving the order, ask for the current price for the agreed scope. Use the traffic tariff and calculator for the budget. Save the dated offer and record which work is included, which questions remain open and how later changes will be handled. This keeps the price attached to a defined request.
When you have competing replies, use the guide to comparing Similarweb traffic proposals. Its comparison table is useful after you have prepared your own requirements here.
For agency work, include the client project, report recipients and approval owner. The White Label service provides the route for a partner discussion.
Discuss your quote with Extcorp
Extcorp reviews Similarweb traffic requests individually. Start with your contact and a short question about the campaign. You can add the website, report and completed checklist as the discussion develops.
Use the checklist to discuss the requested settings, proposed method and evidence. Free test: 10,000 sessions in 5 days. Review the test conditions before requesting it.